Get Found & Grow – Digital Marketing Basics for Growing Small Businesses

Webinar Summary:
Get Found & Grow – Digital Marketing Basics for Growing Small Businesses

What’s this about?
If you’re running a business and trying to get more visibility online, it can feel like there are a million things you’re supposed to be doing — SEO, social, ads, landing pages, email, tracking, CRM… It’s a lot.

This session is here to help you cut through the noise. We’ll focus on the core things that actually help you get discovered and turn clicks into customers — without needing to be a marketing expert or spend a fortune.

We’ll walk through some simple steps, show you some tools that are easy (and affordable) to use, and help you figure out what you can do yourself — and where it might make sense to get a bit of expert help.

We’ll cover:

• How to find and reach the right people online

• Making sure you’re using the right channels (and not wasting time on the wrong ones)

• Getting your message and brand tone right — so it actually resonates with your audience

• Setting up tracking and basic analytics so you can see what’s working

• Looking at your website and landing pages — are they helping people convert or driving them away?

• What happens after someone signs up or gets in touch — how to follow up and manage leads

• How to keep track of what you’re spending vs. what you’re getting back

We’ll also show you:

• Tools that are free or low-cost — and actually easy to use

• Where AI can be genuinely useful (without overcomplicating things)

• What to focus on first — especially if you don’t have a full-time marketing person

Who’s this for?

• Business owners or small teams doing their own marketing

• Anyone feeling stuck or unsure where to spend time or money

• People who want straightforward advice, not marketing jargon

By the end, you’ll have a clear plan for what to work on, a few new tools to try, and a better idea of what’s worth doing in-house — and where getting help from someone like Swoop could save you time, hassle, and money in the long run.

About Me:
I'm Steph. I've been working in digital marketing for almost 15 years and have seen the rise (and fall) of many different marketing technologies and channels over the years!

I founded Swoop Digital after realising — partly through working with SBSS — that there was an overwhelming need for no-nonsense, no-fluff digital support for small and growing businesses. I also noticed a number of agencies willing to ‘help’ — but only for high budgets and large spends.
Swoop is focused on what you need, and what will actually help drive the growth you deserve.